The Costa del Sol closes 2024 with an increase in tourism and prepares for 2025 with cultural, nature, wellness and gastronomic proposals, reaffirming itself as an ideal destination for those seeking to fulfil their New Year's resolutions through travel.

Towards new horizons: a tourist enjoys the view of Nerja beach on the Costa del Sol, the symbol of a destination that combines relaxation, culture and well-being. (Shutterstock)
Malaga, December 26, 2024.- As 2024 comes to an end, the Costa del Sol closes a year marked by the consolidation of tourism in the region and positions itself as an attractive destination for travellers in 2025. During this festive period, when Christmas and the New Year invite reflection and the planning of new resolutions, the Costa del Sol presents itself as an ideal option for those seeking to combine relaxation, culture and wellbeing.
Seasonality has shown signs of balance, with higher visitor flows in spring and autumn, in addition to the usual summer influx. This reflects the growing demand for less crowded and more authentic experiences, a trend that promises to consolidate in 2025.
Travelling to the Costa del Sol in 2025: a resolution for the new year
With the arrival of 2025, the Costa del Sol is positioning itself as a destination that offers renewed proposals aligned with current tourism trends: sustainability, culture, gastronomy and wellness. For those looking to fulfil the classic New Year's resolutions, such as disconnecting from stress, connecting with nature and discovering new cultures, the province of Malaga offers a series of experiences adapted to each traveller profile. Some examples of all the possibilities for travelling to the Costa del Sol in 2025:
- Cultural experiences: The Costa del Sol will continue in 2025 with an extensive cultural agenda that includes the expansion of venues such as the Picasso Museum Malaga and new itinerant exhibitions at the Centre Pompidou. In addition, municipalities such as Ronda and Marbella will offer renewed historical routes, where travellers will be able to discover the architectural heritage and local traditions.
- Ecotourism and contact with nature: Sustainable tourism is gaining prominence with the promotion of hiking routes in places such as the Caminito del Rey and the Sierra de las Nieves, which has recently been declared a National Park. Outdoor activities, such as cycle touring and bird watching, will allow visitors to explore the unique biodiversity all year round.
- Gastronomy: The culinary offer is consolidated as one of the main attractions for 2025. With a proposal that fuses Mediterranean tradition and innovation, the Costa del Sol has more than 10 Michelin-starred restaurants and a rich offer of gastronomic markets that bring local flavours to travellers from all over the world.
- Wellness and relaxation: Wellness tourism will continue to grow next year with an expanded offer of spas, boutique hotels and retreats dedicated to relaxation and care of the body and mind. The Costa del Sol is consolidating its position as a perfect enclave for relaxation thanks to its privileged climate and modern wellness facilities.
- Golf and inland tourism: Internationally recognised as the ‘Costa del Golf’, the province has more than 70 first-class golf courses, ideal for professionals and amateurs looking to enjoy this sport all year round. Furthermore, inland tourism will offer unique experiences in charming villages such as Frigiliana, Mijas and Antequera, where travellers will be able to discover a wealth of culture and nature that complements the sun and beach offer. And for adventure lovers, the Costa del Sol offers activities such as climbing, canyoning, snorkelling and kayaking in unique spots such as El Chorro and the beaches of Maro. Natural parks, such as the Sierra de Grazalema and the Sierra de las Nieves, offer the opportunity to go hiking and explore breathtaking mountain scenery, canyons and caves.
Optimistic forecasts for 2025
According to industry projections, tourist arrivals are expected to increase next year to more than 15 million visitors, surpassing pre-pandemic figures. The focus on the diversification of the tourist offer and the commitment to sustainability will be key to attract an increasingly demanding public.
The Costa del Sol starts 2025 with the intention of positioning itself as a benchmark destination not only for its traditional sun and beach offer, but also for its ability to reinvent itself through cultural, nature and wellness experiences. In a context where travellers are looking for more personalised and conscious experiences, the Malaga coast is consolidating its position as a benchmark for those who wish to fulfil new New Year's resolutions through travel.